Bringing the Greek Lifestyle to the Gram: A Reel Series Inspired by My Big Fat Greek Wedding 3
Case Study: Heather & Learka
About the Brand
Heather & Learka are more than real estate agents—they're an iconic partnership in the world of luxury lifestyle and Los Angeles living. Officially teaming up in 2006 (after a year of persuasive persistence from Heather), the duo has sold hundreds of millions of dollars in real estate and built a reputation that extends from Hollywood Hills to international shores.
They’re known not just for their deals, but for their heart. From collecting thousands of toys for Hollywood Fire Station 27, to volunteering with Heal the Bay, to supporting local causes and candidates, their love for LA runs deep. They’ve built a career—and a community—on trust, style, and the belief that home is more than a place.
Oh, and if you hear someone call them “Hearka” or “Leather”… you’re in the right place.
Project Snapshot
Client: Heather & Learka
Industry: Real Estate / Lifestyle Content Creation
Services:
Video Production • Instagram Reels Strategy • Creative Direction
Caption Writing • Stories + Page Layouts • Content Calendar Support
Theme: Greek Week – Inspired by My Big Fat Greek Wedding 3
The Challenge
In 2023, due to industry strikes, actors were unable to promote their films—including Heather & Learka’s close friend, Nia Vardalos, writer, producer, and star of My Big Fat Greek Wedding 3. Rather than let the release pass quietly, Heather & Learka decided to step up and show up—using their platform to generate buzz, celebrate the film, and spotlight Greek culture with intention and joy.
They needed help pulling it all together: video production, editing, captioning, stories, and cohesive storytelling that could keep their audience engaged all week long—while staying true to their brand.
The Solution
With the release of My Big Fat Greek Wedding 3 approaching—and traditional promotion limited due to the 2023 actors' strike—Heather & Learka saw an opportunity to use their platform in a meaningful way. Their goal was to show support for their longtime friend Nia Vardalos (the film’s writer, producer, and star), while also engaging their community through authentic, culturally-inspired content.
To bring this idea to life, we developed a week-long content series, themed around the film and Greek culture.
What We Did:
Developed a Themed Content Strategy
Planned a 7-day “Greek Week” campaign inspired by My Big Fat Greek Wedding 3, aligning cultural relevance with personal connection.
Produced Short-Form Video Content
Created and edited six Instagram Reels, including appearances by Nia Vardalos, showcasing lifestyle moments, humor, and Greek culture.
Integrated Lifestyle Elements
Highlighted Greek recipes, such as a frappé tutorial, to offer real value and deepen audience connection through culture and shared experiences.
Wrote Captions + Story Copy
Crafted daily captions and supporting Instagram Stories to create a cohesive voice, build anticipation, and invite engagement throughout the campaign.
Managed Rollout & Scheduling
Oversaw timing, post sequencing, and content placement to ensure consistency and alignment across the entire 7-day series.
Maintained Brand Alignment
Ensured that all content reflected Heather & Learka’s personality, professionalism, and deep-rooted community values—while introducing a fresh, creative campaign tone.
The Results
↑ Increased story engagement and video views during the campaign
Tons of positive feedback and messages from their followers
Created a meaningful way to celebrate Nia’s release despite strike limitations
Positioned Heather & Learka as more than agents—as trusted voices in their community
Proved that storytelling + culture + connection = real visibility (and brand love)
"We are officially done with Greek Week!!!! We just did the charity post. Thank you so much for all of your help with this. It’s been such a delight. And we are getting great feedback. We love working with you!"
H & L