Trusted by 6-figure founders and small business visionaries.
Strategy × Beauty × Fashion × Home
Brand Candie provides fractional marketing leadership for established brands operating across multiple industries and locations.
I work with businesses that are already in motion — helping them bring clarity, structure, and performance alignment to their marketing systems as they grow regionally or nationally.
The focus is not activity.
It’s leadership, integration, and long-term performance.
What Brand Candie Does
Brand Candie partners with growing organizations that need experienced marketing oversight without the overhead of a full-time executive.
I step in as a fractional marketing manager to:
- Lead strategy and prioritization
- Align platforms and systems across locations or markets
- Create visibility into performance and decision-making
Rather than managing isolated campaigns, I oversee the entire marketing ecosystem — ensuring consistency, efficiency, and accountability as the business scales.
Why This Work Exists
As businesses expand into new markets or operate across locations, marketing complexity increases.
Common challenges include:
- Inconsistent messaging across regions
- Disconnected platforms and reporting
- Reactive decision-making
- Marketing efforts that don’t clearly support revenue
Brand Candie exists to bring clarity and cohesion to growing organizations — so marketing supports operations, leadership, and long-term growth.
Who I Work With
Brand Candie works across industries, including:
- Luxury and premium brands
- Home service companies with multi-location operations
- Automotive and inventory-driven businesses
- Professional and service-based organizations
What these businesses have in common is not industry — it’s scale, responsibility, and the need for experienced leadership.
If you’re seeking one-off deliverables or task-based execution, this will not be the right fit.
How I Work
Every engagement begins with alignment.
I take the time to understand:
- The business model and growth goals
- Market and location-specific dynamics
- Existing systems, teams, and constraints
From there, I build a strategic roadmap — aligning messaging, platforms, and performance metrics so marketing operates as a cohesive system across markets.
The work is disciplined, measured, and designed to scale responsibly.
Meet the Founder
I’m a marketing strategist and fractional marketing manager with experience leading brands across multiple industries and geographic markets.
My background spans strategy, systems, lifecycle marketing, paid media, and performance oversight. I work with organizations that need senior-level marketing leadership to support growth across locations — without adding unnecessary layers or complexity.
I don’t approach marketing as a collection of tactics.
I approach it as an operating system.
What We Believe
Clarity Over Complexity
A clear brand always outperforms a complicated one.
Consistency Builds Trust
Your audience needs to recognize you instantly — visually and verbally.
Great Design Matters
Editorial, clean design elevates your brand and communicates professionalism before you say a word.
Strategy Comes First
Content works when it supports your brand’s goals, not just trends.
Support Should Be Accessible
Small businesses deserve high-level branding without agency-level overwhelm.