From Idea to Identity
We help founders across fashion, food, beauty, real estate, storage, and home services turn big ideas into brands people recognize, trust, and remember.
Experience Across Industries
Alongside my client work, I’ve had the privilege of contributing to leading brands during my time as an in-house marketing leader — shaping campaigns, ecommerce strategy, and brand growth.
From Idea to Identity
We help founders across fashion, food, beauty, real estate, storage, and home services turn big ideas into brands people recognize, trust, and remember.
Quiet Luxury, Real Results
From local designer to elevated ecommerce presence — elegant strategy, strong visuals, real audience growth.
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Editorial Real Estate Branding
We shaped visuals + voice so Realtor Heather & Learka connect with clients who appreciate style, quality, and clarity.
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Concrete Lifting, Elevated Perception
We rebranded Blackburn so local customers see them as trustworthy, professional, and worth calling.
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Sweet Brand, Sharper Story
Challenge
Candy Girl Candy Company had incredible handmade gourmet chocolate but lacked a brand identity and digital home that matched the quality of the product. They needed more than just a rebrand — they needed an online experience that could flex from single-treat indulgences to larger event and gift orders.
Approach
We rebranded Candy Girl with a polished, modern identity and launched a Shopify website designed to showcase both everyday indulgences and special occasion orders. To elevate the product’s luxury feel, we directed and produced brand photography that captured the chocolate as both a treat and an experience.
Result
Candy Girl now has a professional, versatile online presence where customers can order a single gourmet bite, stock up for parties, or send thoughtful gifts for any occasion. The new branding and visuals make the chocolate feel as luxurious online as it does in hand.

Where Self-Love Meets Luxury
Challenge
After spending a year designing and building her stunning nail salon in Hanover, Maryland, the founder of Reine Amina needed a digital presence worthy of the space. With no website or booking system in place, she wanted a luxe online experience that would match her salon’s aesthetic and make it effortless for clients to connect.
Approach
We designed and launched a custom website that reflects the glamour and sophistication of her salon, complete with bold visuals, elegant typography, and an aspirational brand voice. To streamline operations, we also integrated Square booking, allowing clients to explore services, memberships, and book appointments online with ease.
Result
Reine Amina opened her doors with a digital home as polished as her salon. The new website captures her vision, supports her business operations, and helps position her as a luxury destination in the Hanover, MD beauty market.

When Practical Needs a Professional Look
Challenge
Self Serve Storage in Blythewood, SC, needed a brand identity that inspired trust and professionalism. With no cohesive branding, their online presence felt outdated — making it harder to stand out in a competitive, price-sensitive market.
Approach
We developed a modern logo and full brand identity system, including signage for their facility, a refreshed website, and consistent social media content. The goal was to transform a purely functional service into a brand that communicated security, clarity, and ease — helping customers feel confident in choosing Self Serve Storage.
Result
With a new identity, Self Serve Storage now presents a polished and professional image across all touchpoints. Their branding reinforces reliability, their signage makes a strong first impression, and their online presence is aligned and trustworthy.
We’ll Bring Your Story to Life Together
Ready to strengthen your brand’s presence? Let’s talk about what’s possible.