Article: Google Business Profile Tips for 2025: Get Found Before the Holidays
Google Business Profile Tips for 2025: Get Found Before the Holidays
Five small updates that bring more customers through your door this season.
Think about the last time you searched for a holiday service — a salon, a boutique, even a coffee shop. You didn’t type in a website URL. You opened Google Maps and typed: “best [business type] near me.”
That’s exactly why your Google Business Profile (GBP) is now one of the most powerful (and free) tools for small businesses. It’s often the first impression people have of your brand — especially during the holiday rush.
Why Google Business Profile Matters This Season
- Holiday shoppers move fast. 71%–92% of clicks go to the first page of search results (Forbes).
- Visuals matter. GBP listings with updated photos get 42% more direction requests and 35% more website clicks (Google Business Profile Insights).
- Information is trust. 64% of customers look to GBP for contact info; missing hours = a missed opportunity.
“Small changes now = bigger visibility when holiday traffic spikes.”
Update Your Profile in Under an Hour
Your customers are searching now. With just 5 quick updates, you can make sure they find you—not your competitors. Download the free checklist and get it done today.
5 Quick Updates for the Holidays
Here’s what you can do right now to show up stronger this season:
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Update your hours (include Thanksgiving & Christmas).
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Post a seasonal offer or event (e.g., gift packages, extended hours).
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Add fresh holiday photos (decor, products, team).
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Refresh services with holiday keywords (e.g., “gift set,” “holiday bundle”).
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Ask for and respond to reviews — it boosts trust and SEO.
“These five basics matter — but there are details most businesses overlook. Grab my printable Holiday Checklist to follow each step without missing a beat.”
Holiday Google Business Checklist
You don’t have to figure this out alone. I built a printable 5-step Holiday Google Business Checklist you can keep at your desk. It walks you through exactly what to update, in what order, so you can check it off in under an hour.
👉 Download the Free Checklist Here
Common Mistakes That Cost You Visibility
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Ignoring customer reviews → looks unengaged.
- Using outdated photos → feels off-season.
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Generic descriptions → you fade into the background.
“When Google sees an inactive GBP, it demotes you. Keep it updated, and you’ll keep being seen.”
Don’t Miss Holiday Traffic
Shoppers are already looking for businesses like yours. Make sure your Google Business Profile is ready before the rush. The free 5-step checklist shows you how
Ready to Take Your Profile Beyond the Basics?
You’ve taken the right first step. If you want to go deeper, the Holiday Google Business Toolkit includes templates, Canva images, and review scripts that save you hours — so your GBP stays optimized all year.
- ✅ Copy-paste templates for posts & descriptions
- ✅ Review response scripts that save hours
- ✅ Canva templates for branded profile images
- ✅ Step-by-step optimization guide
Get the Google Business Profile Toolkit →